Digital design: website
Tayabali & White website
Creating a brochure website for a firm of chartered accountants based in Cambridge.
The project
Tayabali & White are chartered accountants based in Cambridge, providing bespoke accountancy and tax services.
Back in 2015, I worked closely with partners, Imran Tayabali and Simon White, to design and build a customised WordPress website. In early 2020, Imran and Simon commissioned me for the second time to update the website. The brief for the revamp included ensuring the site is fully responsive to modern mobile devices and also an aesthetic overhaul of the visual styles and photography throughout.
Time & care
The ethos of the company is to provide their clients with strong technical accountancy and tax expertise combined with an exceptional level of personal service. This theme of time and care in building client relationships runs through the whole website.
I selected a shortlist of images for them to choose from. The photographs are close up images of hands doing an activity that relates to the types of businesses Tayabali & White work with, as well as several mutual interests. Once the final selection of images had been decided, I edited them to ensure a consistent richness and tone of colour throughout.
The outcome
The final website has a traditional feel but its modern personality is distinct from the ‘spreadsheets and calculators’ themes you frequently see on accountancy firm websites. It is fully responsive to mobile devices and optimised for SEO goals.
The website appeals to their ideal clients: private individuals and their families, businesses and medical professionals.
“Karen is highly professional but very approachable. We have been extremely pleased with her work and her communication throughout the process has been excellent. It has been reassuring for us that we can get on with our day job knowing that we have the necessary support from Karen when needed for both website updates and any promotional material we may need. This is delivered with consistent quality and always on time.” [2020]
“Karen did an excellent job of delivering a new website for our business. She guided us through areas where we were unfamiliar and delivered an end result that was beyond our expectations. Most of all, nothing was too much trouble.” [2015]
Portfolio brochure
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