Digital design: website
Tayabali & White website
Creating a brochure website for a firm of chartered accountants based in Cambridge.
The project
Tayabali & White are chartered accountants based in Cambridge, providing bespoke accountancy and tax services.
Working closely with the partners, Imran Tayabali and Simon White, I designed and built a customised WordPress website.
Time & care
The ethos of the company is to provide their clients with strong technical accountancy and tax expertise combined with an exceptional level of personal service. This theme of time and care in building client relationships runs through the whole website.
I selected a shortlist of images for them to choose from. The photographs are close up images of hands doing an activity that relates to the types of businesses Tayabali & White work with, as well as several mutual interests. Once the final selection of images had been decided, I edited them to ensure a consistent richness and tone of colour throughout.
The outcome
The final website has a traditional feel but its modern personality is distinct from the ‘spreadsheets and calculators’ themes you frequently see on accountancy firm websites. It is fully responsive to mobile devices and optimised for SEO goals.
The website appeals to their ideal clients: private individuals and their families, businesses and medical professionals.
“Karen did an excellent job of delivering a new website for our business. She guided us through areas where we were unfamiliar and delivered an end result that was beyond our expectations. Most of all, nothing was too much trouble.“
Portfolio brochure
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