Print design: packaging
Superfoodies packaging
Creating a suite of product labels for a range of superfood powders.
The project
Superfoodies sell a variety of ‘superfood’ powders to wholesalers and direct to the consumer.
When they approached me with this project, they were using large, free-standing plastic bags with separate labels for their packaging. These were expensive to the consumer, difficult for the shops to display/stack, and not recyclable.
A teaspoon a day
I helped them develop a new range of plastic-free, recyclable/reusable packaging for their products. The new packaging is easy to display and available in much smaller sizes which enabled us to create the concept of ‘a teaspoon a day’.
Each product has a new, friendly, identity including ‘Blazing Black Maca’, ‘Astounding Ashwagandha’ and ‘Sporty Spirulina’. These are all marketed under ‘a teaspoon a day’.
The outcome
I worked closely with Superfoodies business development managers in the UK and Holland to research the new range of products, listening to their requirements and ensuring the solution worked for them and their customers. The resulting tin designs are clean, vibrant and the templates can be expanded upon as the range grows.
“We have worked with Karen on a regular basis over the past seven years and she has always delivered the highest level of service. I have worked with a wide range of designers and agencies and Karen is absolutely at the top of the league in terms of her professionalism, creativity and the fact that she is such a pleasure to work with.”
“Karen is super quick in responding and delivers great work, with great turnaround time. I love to brainstorm with her as she always understands directly the way I want to go for our brand Superfoodies with just a couple of words or instructions. It is a pleasure working with her. It really feels like great team work.”
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