Print design: brochures
Arte Form brochure
Designing a high-end 180-page product brochure for the latest Arte Form bathroom collection.
The project
Arte Form manufacture stylish, dynamic and innovative brassware for bathrooms. The Arte Form collection is a range of luxury bathroom products designed and manufactured in Europe.
This exciting project saw me creating a brochure for the latest Arte Form bathroom collection. I also simplified the logo by separating out the wordmark and the swirl symbol. The symbol is used on the cover and throughout the brochure in an abstract, watermark form. This new logo design elevates the brand and gives it a more modern, sophisticated look.
Revamped, elevated & simplified
The overall brochure design was organised to be easier to use in the bathroom showrooms amongst other supplier brochures. Each product range has its own section, with a striking introductory spread and clearly marked sidebars at the edge of each page on the subsequent pages.
The cover has a soft touch laminate and spotUV varnish to the brand icon shape for a subtle visual effect.
The outcome
I sourced and collaborated with a superb 3D designer in my network to create brand new images of the products.
I also liaised with printing suppliers to ensure the paper stock reflected the ethos of the brand (environmentally friendly and high quality).
The final brochure has been well-received by the showrooms as a sales tool and holds itself confidently against the larger brands.
“When we embarked on a new project, designing our own 180 page brochure from scratch, we found Karen to be invaluable. Whilst we had a clear idea of what needed to be said, and shown, Karen was able to bring her graphic design expertise into play. The extra flair brought to the brochure has injected some real heart into our products. We are delighted with the result and would have no hesitation in using Karen’s services again…“
Portfolio brochure
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